Best CRM software for small and mid-size businesses

In this article, we’ll show you our selection of the best CRM software for small businesses. We will compare the most popular CRM software in terms of features to help you choose the best platform.

CRM software helps you manage customer relationships, increase sales, manage leads and grow your business.

Due to the critical role that Customer Relationship Management (CRM) software plays in the success of your business, it is extremely important that you do proper research in the industry and compare the best CRM vendors before taking a decision.

What is CRM software?

CRM software or customer relationship management software, is a tool that helps you manage customer data and offer simplified customer services throughout your business. Most businesses need a contact manager to manage the contact details of their customers and prospects. In the early stages of most businesses, this is typically done manually via spreadsheets or simple contact management tools. However, these processes become inefficient as your business grows and if you don’t fix the problem fast enough, it can lead to significant loss of sales.

What to look for in your CRM software?

Since there are so many different CRM software companies out there, it becomes quite overwhelming for small businesses to decide which CRM is best for their needs. Here are some quick tips on choosing the best CRM software for your business:

  1. Ease of use: recent surveys have revealed that between 65% and 78% of companies consider ease of use the most important feature of their CRM software. You and your team will use it for several hours every day, If CRM isn’t easy to use, it won’t help you achieve your business goals.
  2. Cloud based: Today, 90% of CRMs are cloud-based. It is safer, faster, and easier to integrate with other apps and services.
  3. Create a list of features: You need to create a list of features that you need in your CRM software. Don’t worry if you can’t think of all the features right away. This exercise will give you an idea of what would be suitable for your business.
  4. Integrations: Many modern CRM software includes a lot of features. However, you will still need to make them work with other apps, such as your site, an email marketing service, the business email service. Obviously you will not need many integrations, try to focus only on what you really need otherwise the setup can become very long and complicated.

Best CRM software for your business!

Constant Contact

Constant Contact is a popular email marketing and CRM software. It allows you to easily store contacts, manage customer information, send e-mails and monitor customer activity from the dashboard. It is extremely easy to use with simple reports, detailed activity logs for each contact, and powerful drag and drop tools to send emails. You can schedule emails, create sales funnels, and have easy marketing automation.

Pricing: Their pricing is based on the number of contacts and starts at $ 20 per month. However, if you want to add team members, plans which start at $ 45 per month.

Onpipeline – Sales CRM

Onpipeline is a Lead and Deal management software with a simple interface that helps salespeople. Sales teams can easily setup and manage contacts, deals, activities, automations, and the entire sales process from anywhere. Offers complete visual management of the sales pipelines. Sales Pipelines help you keep track your progress by providing you with information based on the pipeline stage.

Onpipeline sales crm simplifies sales with a great quote management module (included in any standard plan). Morever, it allows you to route your new Leads from Web Forms or API to a dedicated Layer (Leads IN) where you will be able to review and import the contact. A great advantage in digital marketing as you don’t want all forms submitted to create a new contacts before your review. Also, you can create lead sources (partners). You will then be able to provide them with dedicated web form and/or a dedicated access to your API. This tool can be particularly useful in online marketing. Available in English, Spanish, Portuguese, French, Italian.

Pricing: Plans start at $ 12 per user per month


Pipedrive offers complete management of the sales pipeline with an intuitive user interface that gives you quick access to all the information you need. It includes features such as sales reports, sales forecasts, detailed activity log, advanced contact details, email integrations and customizable pipelines. It has a growing selection of integration apps. It also has mobile apps for iOS and Android which allows you to stay connected and work on it anywhere.

Pricing: Starts at $ 12.50 per user / month billed annually or $15 / user if billed monthly.


If you own a site that uses WooCommerce you can use Sendinblue as a CRM. It is one of the best email marketing software in the industry. In addition to the advanced email tools, there is a free WooCommerce CRM plugin that will automatically synchronize your WooCommerce store with Sendinblue. With Sendinblue, you will be able to instantly synchronize all the data of your WooCommerce customers and manage all your contacts with a single tool.

You can segment your customers based on buying behaviors, use the collection of email templates to send email newsletters, and more.This tool allows you to create custom automated email sequences that can be activated automatically. For example, you can send an automatic e-mail when a customer adds an item to the cart but does not complete the purchase.

Pricing: Free for up to 300 emails per day or $ 25 / month


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