On the other hand, according to a Deloitte study, companies redirected almost half of the marketing budgets towards social media and mobile activities during the COVID-19 pandemic.
With this scenario in mind, one of the biggest questions companies ask about the use of social media is how it works to increase your sales.
Any company is potentially able to increase sales through social media, but everything must be tailored to match their industry, customers’ interests, and business size. Exposure and brand awareness are some of the business uses for social media. While these are possible outcomes, companies also need an effective sales strategy to see results.
Social media networks have made allow to introduce products and services to your followers directly. But taking a “direct sales approach” only works when the business has a large number of followers. If there are enough followers a percentage of them seeing the post can buy, but this strategy – if used too much – can lose its effectiveness.
Not all social media strategies work. However, you can directly or indirectly affect your company’s sales through the use of social media marketing. Choose the right strategy for your industry and audience!
Small businesses have to focus on other strategies. They usually do not have large number of followers, so it will requires a little more to get sales increases. In our experience we have found that by working well on contents with small and medium-sized companies, in a few months sales have increased by 200%, and sometimes even more. Social Media Marketing can increase Sales.