Audience Management is the process of managing and analyzing customer data for Ad Campaigns. The outcome is that the right message reaches the right audience at the right moment on the right channel, optimizing operational efficiencies and campaign results.
Why you need Audience Management.
Better campaign & ROI: Better targeting and conversions. It also avoids waste of money by investing in the right channels and segments!
Customer-oriented Marketing: Pre-define your prospects journey and desired marketing objectives rather than trying to solve specific issues and challenges, or simply leveraging data management tools.
Optimal technology usage: Platforms that enable access to known and unknown customer data include data management platforms (DMPs) and customer relationship management tools (CRM). An additional layer of “intelligence” is added with advanced analytical and predictive capabilities.
How are you currently gleaning audience insight? In a research conducted by the Interactive Advertising Bureau (IAB), 78% of survey participants reported using a solution for audience insights and research.
Big Data without Analytics is simply useless. It is irresponsible to collect data without professional help or tools for reading and understanding what you need.
The right media agency can help build and execute a customer-oriented, scalable audience management. Choosing the right company involves essential considerations about their ability to:
- Understand adtech.
- Integrate various systems for your organization’s specific marketing.
- Translate use cases to data and opportunities.
- Ability to create and execute a testing plan and measurement.